Course Name | Basic Production Applications in Public Relations and Advertising |
Code | Semester | Theory (hour/week) | Application/Lab (hour/week) | Local Credits | ECTS |
---|---|---|---|---|---|
PRA 312 | Fall/Spring | 3 | 0 | 3 | 5 |
Prerequisites | None | |||||
Course Language | English | |||||
Course Type | Elective | |||||
Course Level | First Cycle | |||||
Mode of Delivery | Online | |||||
Teaching Methods and Techniques of the Course | ||||||
Course Coordinator | - | |||||
Course Lecturer(s) | ||||||
Assistant(s) | - |
Course Objectives | This course aims to equip students with basic production knowledge that the sector needs and by this way to be able to provide the needs of the public relations and advertising sectors production needs. |
Learning Outcomes | The students who succeeded in this course;
|
Course Description | In this course, students will be introduced to the process of preparing audiovisual production, production (shooting) and editing stages following basic procedures in producing a soft news story for TV news. Students will be able to take part in productions focusing on skills and career goals of their own choosing during the production. Students who take this course must be enrolled in GD 403 - Advertising Design and Art Direction course as well. |
Related Sustainable Development Goals | |
| Core Courses | |
Major Area Courses | ||
Supportive Courses | X | |
Media and Managment Skills Courses | ||
Transferable Skill Courses |
Week | Subjects | Required Materials |
1 | Introduction to the course. | |
2 | Production types, formats and phases | |
3 | Introduction to basic photography and video | B. Brown, Cinematography: Theory and Practice: Image making for Cinematographers and Directors (2016) |
4 | Basic screenwriting and formats | B. Snyder, Save the Cat (2005) |
5 | Directing and visual storytelling | D. Arijon, Grammar of the film language (1991) |
6 | Video techniques and shooting practice | B. Brown, Cinematography: Theory and Practice: Image making for Cinematographers and Directors (2016) |
7 | Storyboard | S.D. Katz, Film Directing: Shot by shot (2019) |
8 | Intro to editing with Adobe Premiere | W. Murch, In the Blink of an Eye (2001) |
9 | Editing with Adobe Premiere | W. Murch, In the Blink of an Eye (2001) |
10 | Production practice | R. B. Musburger & Gorham Kindem, Introduction to Media Production (2009) 215241 |
11 | Production examples | |
12 | Post production process | B. Clark, The guide to managing post production (2019) |
13 | Budgeting for various productions | E.L Honthaner, The complete film production handbook (2010) |
14 | Relationships in production | |
15 | Project review | |
16 | Review of the semester |
Course Notes/Textbooks | Given in the preliminary readings, visual materials to be used in courses (courses may be offered for the blog page). There will be no midterm. Final assessment will be screening of the TV news story and a final exam. |
Suggested Readings/Materials | Hooper White, How to produce effective television commercials, (1986) Philip Ward,Advertising Copywriting (1983)Sandra Moriarty, Creative advertising theory and practice, (1991) Aydın Ziya Özgür, Televizyon Reklamcılığı, (1994)Ray Dizzazo, Corporate Media Production, (2004) |
Semester Activities | Number | Weigthing |
Participation | 1 | 10 |
Laboratory / Application | ||
Field Work | ||
Quizzes / Studio Critiques | 1 | 10 |
Portfolio | ||
Homework / Assignments | 3 | 30 |
Presentation / Jury | 1 | 10 |
Project | 2 | 40 |
Seminar / Workshop | ||
Oral Exam | ||
Midterm | ||
Final Exam | ||
Total |
Weighting of Semester Activities on the Final Grade | 9 | 100 |
Weighting of End-of-Semester Activities on the Final Grade | ||
Total |
Semester Activities | Number | Duration (Hours) | Workload |
---|---|---|---|
Course Hours (Including exam week: 16 x total hours) | 16 | 3 | 48 |
Laboratory / Application Hours (Including exam week: 16 x total hours) | 16 | ||
Study Hours Out of Class | 0 | ||
Field Work | |||
Quizzes / Studio Critiques | 1 | 8 | |
Portfolio | |||
Homework / Assignments | 3 | 8 | |
Presentation / Jury | 1 | 5 | |
Project | 2 | 30 | |
Seminar / Workshop | |||
Oral Exam | |||
Midterms | |||
Final Exams | |||
Total | 145 |
# | Program Competencies/Outcomes | * Contribution Level | ||||
1 | 2 | 3 | 4 | 5 | ||
1 | To be able to critically interpret theories, concepts, methods, instruments and ideas that form the basis of Public Relations and Advertising field. | X | ||||
2 | To be able to collect and use necessary data to produce content in the field of Public Relations and Advertising with scientific methods. | |||||
3 | To be able to use theoretical knowledge gained in the field of Public Relations and Advertising in practice. | X | ||||
4 | To be able to use analytical thinking skills in the field of Public Relations and Advertising. | |||||
5 | To be able to convey creative ideas and solution suggestions supported by scientific data in written and oral form to stakeholders. | X | ||||
6 | To be able to take responsibility as individual and group members to solve problems encountered in the practice of Public Relations and Advertising field. | X | ||||
7 | To be able to develop solutions that favor public good and raise awareness by having knowledge about regional, national and global issues and problems. | |||||
8 | To be able to relate the basic knowledge of other disciplines supporting the field of Public Relations and Advertising with his/her own field of expertise. | X | ||||
9 | To be able to use the knowledge, skills and competencies acquired by following regulations, innovations, changes, current developments, and occupational health and safety practices closely in the field of Public Relations and Advertising; in a lifelong manner and for individual and social purposes. | |||||
10 | To be able to collect, interpret and share data by considering social, scientific and professional ethical values in the field of Public Relations and Advertising. | |||||
11 | To be able to collect data in the areas of Public Relations and Advertising and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1) | |||||
12 | To be able to speak a second foreign at a medium level of fluency efficiently. | |||||
13 | To be able to relate the knowledge accumulated throughout the human history to their field of expertise. |
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest